Addressable market and pipeline
There are millions of benches outdoors in Britain. None of them work for a living.
This is not a £400k idea. Sized bottom-up from site counts and benches per site across 26 buyer categories, holiday parks, attractions, festivals, campuses, promenades, services, logistics yards, the replaceable seating population runs to billions of pounds. What matters is which slice we can win first, and why.
Replaceable bench population, UK
Estimated0
Estimated: site counts x benches per site across 26 categories; basis shown per row
Total addressable market
Estimated£0
Estimated: bench population x average unit price, all categories
Serviceable market, phase one
Estimated£0
Estimated: share reachable with current capacity, geography and product family
Three-year obtainable
Estimated£0
Estimated: conservative win share per category over three years
Where the benches actually are
Bottom-up by cluster
Every buyer category, sized and scored
Tier 1 is low hanging fruit: fast decisions, existing budget, real pain today
No records
Probability model
Re-weight the drivers and every score, band and forecast below recomputes
Category drivers
Decision speed
14How fast a yes can happen: owner-operator versus committee
Budget access
12Whether money already exists in an approved line
Bench density
9How many seating units a typical site already holds
Power and shade need
11How badly the site needs charging and mid-day shade today
Social value weighting
6How much the buyer is scored on reuse, jobs and community
Replication potential
8How many further sites follow one successful install
Procurement friction
7Tenders, frameworks and approval drag (inverted in the score)
Deal-level factors
Budget range
10Size and certainty of the money behind this specific deal
Procurement cycle
8How short the route from interest to purchase order is
Expected pilot fit
9How cleanly a metered pilot fits this buyer's site and season
Installation simplicity
6Access, permits and groundworks; higher means simpler
Decision-maker access
10Whether we can reach the person who signs, directly
Score = weighted average of twelve 1-10 inputs (seven category drivers plus five deal-level factors), with procurement friction inverted. Probability = 4% + score/10 x 82%, capped at 86%. Buyer categories carry only the seven category drivers, so their scores use those weights alone.
Named opportunities
Sorted by probability-weighted value
No records
Score rollup for a single opportunity
Exactly how twelve inputs become one probability
Pilot programme tracker
Every Tier 1 opportunity as a runbook with stakeholders, cost and go/no-go KPIs
Tier summary
What each tier is for
£0
0 opportunities · £0 gross
Owner-operators and single decision-makers with budget already in hand and the pain right now: holiday parks, campsites, zoos, garden centres, campuses, festivals and logistics yards. These fund the line and produce the evidence.
£0
0 opportunities · £0 gross
Multi-site operators and BIDs where one approval unlocks dozens of installs. Longer cycles, real procurement, and the volume that justifies either our own second line or a co-branded partner.
£0
0 opportunities · £0 gross
National estates, rail, NHS and heritage frameworks. Slowest and hardest, but each one is a standing order and unmatched validation. Best attempted with a manufacturer of record alongside us.
Two ways to serve this pipeline
Direct versus co-branded
0 opportunities we can serve from Manchester
Full margin, full control of the story, and every job and pound of tax landing locally. Capacity is the constraint.
0 opportunities that likely need a manufacturer of record
National estates and the largest pub and hotel groups buy from approved suppliers. See the scored comparison on JV versus in-house.
Contact board
Grouped by stage
Partner and distributor pipeline
No records
Sequence templates
Written for the tier, not the mailing list
Lead with the socket hunt at reception. Pitches sit far from mains; the bench brings charging and shade to the pitch with no trench and no generator. Offer two units on one park before Easter.
Lead with diesel: charging tents are the dirtiest line in their carbon report and the longest queue on site. Offer a metered field trial and a dataset they can publish. See the festival fleet model.
Lead with heatwave dwell time and queue comfort, then the reuse story their conservation brand needs. Ask for one zone, measured, with a roll-out clause.
Lead with social value scoring, local jobs and business rates, and no groundworks. Attach the reuse method note and compliance status list, and ask for a place on the next works agenda.
Lead with the 20-40 minute charging dwell: a sheltered, powered table converts waiting into spend and reviews. Offer two units at a flagship forecourt.
Lead with the summer works window and a monitored feeder so their own metering verifies our figures. Net zero targets need visible, student-facing proof.